Where to buy insurance leads
Being affiliated with stable companies that provide leads is a great opportunity to gain more policy sales. Nowadays, there are many groups and companies that devote their time and efforts in finding new leads to supply insurance agents. The big lead providers are generous and timely with their lead delivery services. The successful companies that are considered the big direct insurance lead generators are the ones with the highest conversion rates, an achievement that they have attained by valuing quality and quantity equally.
Insurance agents can benefit a lot from being critical in choosing which lead generator to buy leads from. Agents must make sure that the leads are clean and not spam. It pays to examine the quality control procedures of the lead providers. And it would be helpful to insurance agents if there is an available credit policy for leads that do not deliver as promised.
A good insurance agent will allot time and resources to find the most reliable of these companies. Oftentimes, the results are very rewarding. Purchasing leads rather than looking for them causes skyrocketing sales. Buying leads is evidently one way of establishing a whole new reputation in the insurance industry.
Benefits of buying life insurance leads
Time is money. And time spent trying to generate leads is unfortunately money lost, in most situations. Buying leads rather than generating them gives the insurance agent more time to taking care of clients who are buying policies. If the leads are there and flow is strong and steady, then an insurance agent is in business.
Buying leads mean higher closing ratios. This is made possible by real-time services provided by some companies. When an insurance agent receives leads in real time, he or she can immediately communicate with the prospective policy holder while this person is still online. When the offer is exclusive leads then the highest contact ratios are possible.
One of the most reliable sources of leads is the Internet. Insurance agents are learning the same and considering buying leads gained through the Internet for $10-$300. Lead generators recognize the potential of the Internet as a good source because many people are now using the Internet to look for life insurance options for themselves and their families. The data provided by the customers are compiled so that they are ready for anyone interested to purchase.
Another potential source of leads is telemarketing agencies. Telemarketers generate leads via cold calling methods. Some agencies compile these life insurance leads and offer them to insurance agents from $15 to $25 each. Oftentimes, the leads are sold by telemarketing agencies in groups.
Traditionally, the best lead sources are small businesses, the ones with less than a hundred people who are not insured. When presented with a reasonable offer, these companies are often good sources of leads.
Working the leads
Once leads are identified, they have to be worked, and it is best to target a number of leads per day, aiming for a specific volume for profits to keep coming in. After a policy is sold, the insurance agent will have to wait a few months before they receive their commissions. The more leads are being converted then the expenses, time, and effort will be justified.
It is important to follow-up on the leads and to do so in an approach that would not turn clients off. Communicating with potential clients has to be done in a professional manner in order to build their trust and confidence. The customer must also feel that there is a measure of respect directed towards them, as well as an understanding of their needs.
An insurance agent who is working leads must be prepared to answer all questions directed at them. They must also be able to provide the clients with information on the product that they are selling given the time available.